This research report presents shipment volume and value forecast and recent quarter review of the Taiwanese desktop PC industry. The report includes desktop PC shipment volume, value, ASP, shipment by tier and maker, product mix analysis, as well as breakdowns by customer, shipment destination, business type, and assembly location. The content of this report is based on primary data obtained through interviews with desktop PC makers.
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The report finds that the Taiwanese desktop PC industry’s shipment volume witnessed a sequential and year-on-year growth in the fourth quarter of 2012 despite the lower-than-expected market demand. This is attributed to product deployment of Windows 8 desktop PCs and advanced inventory replenishment at distribution channels in preparation of shorter working days due to the coming Chinese New Year.
As some vendors shipped their products ahead of schedule in the fourth quarter of 2012, demand from inventory replenishment is expected to have weakened in the first quarter of 2013, leading to a double-digit sequential decline. It is expected that the industry’s shipment volume will rebound slightly in the second quarter of 2013; however, the full-year shipment performance is likely to decline as the demand from emerging markets remain uncertain.
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Greater China Notebook PC Industry Development, 2012 Recap and 2013 Forecast: http://www.marketresearchreports.biz/analysis/166656
The slackened global economy continued to have its tolls on the worldwide notebook PC industry in 2012. In addition, the availability of a variety of mobile computing devices have given consumers more mobile computing alternatives to choose from. As for product development, branded vendors aim to combine the advantages brought by notebook PCs and tablets, focusing on changes in form factors with an aim to diversify their products. This report profiles the development of the Great China notebook PC industry from 2008 to 2012, including shipment volume and value, business types, production locations, screen sizes, and shipment destinations, and examines its future development in 2013.
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