Black Pepper is a pungent hot-tasting powder spice prepared from dried and ground peppercorns, used to flavor food. It is also known as king of spices because it contains rich anti-oxidants and other nutrients. The high demand for pepper presents an attractive market opportunity for new vendors to enter the market. In the present market scenario, it is estimated that the new crop of black pepper accounts for nearly 30% to 35% of the market. The high demand is expected to increase the price of black pepper, thereby increasing the profit margin of the vendors in this market. Apart from this, black pepper powder is also used to make medicines. It often used to cure stomach upset, bronchitis, and cancer. It is sometimes applied directly to the skin for treating nerve pain(neuralgia) and a skin disease called scabies. Black peppers are also used typically as a counterirritant for pain.
The black pepper market is directly influenced by the growing processed food industry. The rise in consumption of bakery products, confectionery products, and ready-to-eat and ried food in the developed economies is driving the market for the spice. The recent trend of using natural flavor enhancer has also catalyzed the growth of the global market. In the year 2013-15, the global pepper consumption is estimated at around 400,000 tons and has been increasing steadily. Increasing demand from Far East countries, which have started using more pepper in cooking, has been quite significant in driving the global black pepper market. Growth in the cosmetics industry is also directly influencing the pepper market. Due to the antioxidant and antibacterial properties of black pepper, it is often included in skin care products.
As stated earlier, that the market is experiencing a major year on year increase in demand for black pepper. But unfortunately, this demand is not backed by adequate supply, which has proved to be a major restraint in this market. This is majorly due to the intensive crop losses in various parts of the world, especially in India & Brazil. Sudden climatic changes and untimely rainfall has significantly led to the fall in the yield of black pepper.
The global black pepper market can be broadly segmented on the basis of; type, end use and application. On the basis of type, the market can be further segmented into – organic and inorganic. Based on end use, the market can be segmented into bakery and confectionery products, frozen products, soups, sauces & dressing, beverages, meat & poultry products, snacks and convenience food, and others. Based of application, the black pepper market can be segmented into food & beverages, health care and personal care & cosmetics.
Geographically, the global black peppermarket is segmented into seven regions which are ; North America, Latin America, Western Europe, Eastern Europe, Japan, Asia Pacific excluding Japan (APEJ), and Middle East and Africa (MEA) and Japan.
Vietnam, followed by Brazil, India & Indonesia are the leading producer of black pepper in the year 2014 globally.India saw a fall in its average production in the same year. The leverage of large scale production and productivity helps Vietnam growers to offer world’s lowest price tags.
In terms of export, Vietnam leads the market globally. U.S. market continues to be the largest importer of black pepper from Vietnam. While most markets like India, Saudi Arabia, Pakistan, Netherlands, Spain have seen an increase in their imports, except Germany. German market recorded a drop in imports from Vietnam. Thus, with a market share of approximately 50% per cent in the global market, Vietnam has been able dominate the market.
Some of the major companies operating in global black peppermarket are Baria Pepper, British Pepper and Spice, Catch, Everest Spices, McCormick, MDH, Agri food Pacific, Akar Indo, Brazil Trade Business, DM AGRO, Gupta Trading, Pacific Production, PT AF, Silk Road Spices, The Spice House, Vietnam Spice Company, Visimex, and Webb James, Olam International Limited.
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