New Study on Market Opportunity: Mobile Marketing and Advertising –

People often categorize mobile marketing within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising.  We define each here to create a reference regarding the relationship of each to mobile marketing.


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Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers.  Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad. Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio.


Target Audience:

  • Traditional media outlets
  • Mobile network operators
  • Mobile platform developers
  • Mobile advertising networks
  • Marketing and advertising agencies
  • Smartphone and tablet manufacturers
  • Mobile search and content aggregators


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Latest Report:

Next Generation Digital Entertainment – CDN Delivery – DRM Challenge – Market Forecast 2013 – 2018:



The digital entertainment market is poised to reach a new stage in its evolution with the coming pipeline of next generation applications and solutions. The increased usage of CDN, DRM, and RCS in the digital media and entertainment markets has led to a revolution of content consumption among consumers. Higher bandwidth, low cost digital devices, most notably smartphones and tablet devices, have rendered long-standing issues such as connectivity, user interface, and data-speed problems of the past.


This research first evaluates the industry value chain and players and then focuses on market drivers, challenges, and opportunities. The report’s market dynamics section evaluates the four screen strategy and analysis including preferences, location preferences, sequential sharing, user response rates, ad clutter, unaided ad recall times, and the impact of social media.


The report includes an ecosystem and value chain analysis utilizing porter’s five forces tool.  Arguably the three main enabling factors for the digital entertainment industry, CDN, DRM and RCS, are evaluated in in terms of effect relative to time, speed, cost and revenue.


The report also includes market revenues and forecast analysis for 2013 to 2018 along with the breakdown by medium, screen type and advertising market share. The number of digital users is provided with a breakdown by content type, screen type. The top countries are also provided in the both the above sections.  The market is also segmented by the key geographic regions: North America, Europe, Asia-Pacific (APAC) and Middle East & Africa (MEA).



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