There are numerous events of phone launce that take place in India on monthly basis. Which is why consumers have developed a tendency to replace their current handsets with something new that has come very recently in the market. The influence is so heavy that a large number of mobile phones users are replacing their device within a year. The overall phone replacement cycle has also shrank in the recent years, as phone companies continue to attract consumers with more trendy and fashionable handsets that come as an upgrade to the existing versions, promising to perform even better.
With the arrival of more advanced technologies, consumers prefer to shift quickly as well as look for quick upgrades. Few on online resell and retail platforms reportedly suggest that a large number of users are selling their smartphones in less than 48 months of buying them. Advertisement posts for phone selling on online platforms have increased to significant extent over the last couple of months. Hyderabad, Bengaluru, New Delhi, Jaipur, Mumbai, Chennai, Pune, Ahmedabad, Vishakhapatnam and Kolkata are the top cities in the country where there is a high number of consumers involved in used phone dealings. However, the major of buyers are from tier 2/3 cities of India like Indore, Surat, Indore, Lucknow, Madurai, Alwar and Patna according to some of online reports. Among the price range, high and mid-end phones are more in demand in the used category. Introduction of cheaper 3g and 4date packages, demand for 4G enabled reused phone has sky rocketed of late. Moreover, thanks to us Reliance Jio a number of consumers are enjoying fast and free 4G data, which is further driving the sales of used 4G phones.
Many of the smartphone companies are launching unique phones that have high quality front camera that is now being called as a selfie camera. Users prefer to replace their old phones with such new ones. Unsurprisingly, Apple remains the most desired brand in the used mobile segment. Meanwhile, brands such as Motorola, One plus and Xiaomi also account for a healthy share. Owing to their competitive pricing the already affordable Chinese brands become cheaper when resold and hence they are quite successful in the reused segment as well. This scenario is unlikely to change at least in the medium term, as a large pool of cost sensitive consumers in India will continue to prefer buying reused products from reliable platforms.