The term ‘ultrasound treatment’ is a known one, while some of us may even have undergone some kind of check-up with its assistance. As the name suggests, a Doppler Ultrasound test uses higher frequency sound waves to measure blood flow in the arteries and veins and is usually done on the arms and legs. It is a completely risk and pain free procedure as it only involves using high intensity sound waves. It is recommended by doctors to check for signs of deep vein thrombosis, superficial thrombophlebitis, arteriosclerosis or even if tumours are suspected in any of the limbs. The ultrasound Doppler market can broadly be classified into two main types based on portability- handheld and trolley based ones. The trolley based ones account for the majority sold at present but the handheld ones are expected to show larger growth because of ease of use, cheaper initial expenditure and also lower long term cost of running due to less electricity consumed as compared to trolleys.
Utrasound Doppler Market Drivers, Restraints, Key Region and Market Players
There are several drivers responsible for the growth of the ultrasound Doppler market. In the developed world, an aging population at a greater risk of chronic and lifestyle-related problems, technological advancements making the devices (relatively) more affordable, increasing healthcare investment both in the public and private sectors and also a growing preference for therapeutic and non-invasive kind of treatments. In the developing world, the high birth rate, in-vitro fertilization treatment and required gynaecological care for young mothers are fuelling the demand for ultrasound devices. It can also be used for detecting breast cancer and the American Cancer Society and Radiological Society of North America recommends periodic mammographic screening to women above the age of 40 years. An increasing awareness from the public and government support and encouragement ensure the continued demand for ultrasound Doppler market products.
The picture is not all rosy for the ultrasound Doppler market as there are several impediments to its growth. As is the case with almost all other specialized equipment, there can be a dearth of qualified and trained technicians to use the equipment in the developing world. Sale of refurbished devices at lower prices also makes them more attractive, making first time sales difficult in places where the disposable income is less. There are also cultural and social issues involved in Asian countries like China and India. Preference for the male child and sex-selective abortions have made governments pass laws like the Prenatal Diagnostic Test Act (PNDT). This requires registration of all counselling centres, laboratories, and clinics like solography centres, mobile solography vans and those having advanced ultrasound machines. Strict compliance with the law can also hamper adoption of such equipment to an extent.
An aging population in the western world while continue to ensure that both North America and Europe remain among the largest ultrasound Doppler markets. They benefit from world-class infrastructure, many healthcare benefits provided by the governments and also increasing adoption of home and remote patient monitoring to cater to their privacy concerns. They will drive the demand for compact, handheld devices in the medium to long term. Asia Pacific on the other hand, is expected to demand for greater trolley based ultrasound devices due to a proliferation of hospitals in underdiagnosed rural areas of these populous and fast growing countries. There have also been an increasing number of lifestyle-related health issues, especially in the polluted metropolis cities of China and India. Greater public awareness of benefits offered by the ultrasound treatments along with a special focus of global players on this highly dynamic region ensures thriving demand for the ultrasound Doppler market here as well.
General Electric Company (U.S.), Koninklijke Philips N.V. (Netherlands), Toshiba Corporation (Japan), Siemens AG (Germany), Hitachi Ltd. (Japan), Samsung Electronics Co., Ltd. (South Korea), FUJIFILM Holdings Corporation (Japan), Esaote S.p.A. (Italy), Mindray Medical International Ltd. (China), and Analogic Corporation (U.S.) are some of the Utrasound Doppler Market key market players in 2016.
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