Global Push-to-Talk Over Cellular (PTToC ) Market: Overview,Drivers,Restraints,Segmentation,Region wise outlook,and Key Players
Push to talk over Cellular is an integral part of IP multimedia communication portfolio. The Push to talk services replaces circuit switched end-to-end session control with the push SIP session control. Push to talk (PTT) over cellular is a two-way radio service. PTToC is made available over a GSM/GPRS cellular network (network service). Push-to-Talk over Cellular is used to get the direct voice communication. The communication with one person or group of individuals is also possible using the push to talk over cellular by using compatible devices.
PTToC provides different functionality as, whenever the call is connected, the receiver do not have to answer the phone immediately. Operators use the Push to talk over cellular services with the help of their existing GSM/GPRS networks. PTToC operators can get instant communication services over GSM. The deployment of PTToC is increasing because it can support features such as one-to-one and group push-to-talk and scan i.e. the ability to listen to multiple groups at the same time. Push-to-talk over Cellular enables the user to dynamic group creation and management facilities for corporate users. Half duplex communication requirements are fulfilled by the deployment of the push to talk over cellular network systems. The continuous developments in the push to talk over cellular have emerged as the single platform to consolidate networks and devices.
The factor that PTToC provides an ability to a single person to reach an active group of people for talking on the press of the single button is the major factor to drive the global growth of the push to talk over a cellular market. Also, PPToC saves the time of callers in coordinate with a group of people because the caller does not have to call each person individually. The cellular phone networks are used for push to talk over the cellular network as a service option for enabling their subscribers to use their phones as walkie-talkies in the unlimited range of distances, which is a key factor to drive the global market for the push to talk over cellular market. The prime feature about push to talk over cellular network is, it provides instant connectivity in the network and helps users to run all the business operations in various industry verticals smoothly.
The push to talk over cellular is segmented on the basis of operating system, devices used, and end use industry-Based on operating system:iOS,Android;Based on devices:Mobile Phones,Tablets;Based on industry :Construction , Education,Energy,Healthcare,Hospitality,Manufacturing,Government,Transportation;
The global market for push to talk over cellular is divided regionally into North America, Latin America, Eastern Europe, Western Europe, and Asia Pacific excluding Japan, and Middle East and Africa. Among these regions The North America region is predicted as a dominant segment in terms of revenue generation followed by Latin America and Europe due to higher density of all the push to talk over cellular providers and its end users. APEJ region will be emerging segment for Push-to-Talk Over Cellular market which will have tremendous market potential in the coming future.
Some of the key players in push to talk over cellular providers includes:Qualcomm Technologies, Inc.,San Luis Aviation, Inc.,Nokia,KODIAK NETWORKS,CLARITY VOICE,AT&T Intellectual Property,Verizon Wireless,Motorola Solutions, Inc.,Azetti Networks
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