Web content management is a software solution which consists of a set of tools to offer enterprises with a way to manage digital info on a website. Business organizations are gradually opting for content marketing as web content marketing has become crucial for overall growth of any organization. Web content management solutions offers enterprises with a central interface through which the enterprises can easily edit, add, and customize different media content before the publishing of that particular content. In order to minimize the costs cloud-based platforms are also available for the organizations. Web content management solutions enables organizations to expand its global customer base showcasing content in various different languages and innovative mediums.
Rapid increase in access of web content among the population using different sources such as blogs, discussion forums and other social media platforms is enabling the businesses to understand its customers well through two-way discussion. This also aids the organizations to discuss regarding the product even before its being launched in the market hence minimizing their investment in the product.
Technological advancements and digitization in the emerging economies are rising the demand for web-based marketing. Increased adoption of mobile devices among the population and rising disposable income is enabling the users to opt for web services which is encouraging the vendors to offer advanced and innovative web content management services. These factors are positively impacting the growth of global web content management market. However, limited connectivity issues and data breaching or security issues are major challenges restraining the growth of global web content management market.
Global web content management market can be segmented into solution type, deployment model, enterprise size, and end-user industry.
On the basis of solution type, global web content management market can be segmented into mobile content management, security and quality management, web experience management, and others.; On the basis of deployment model, global web content management market can be segmented into on-premise and cloud-based.; On the basis of enterprise size, global web content management market can be segmented into small enterprise, medium enterprise and large enterprise.; On the basis of end-user industry, global web content management market can be segmented into healthcare, retail, banking, financial services and insurance (BFSI), manufacturing, media and entertainment, hospitality, IT and telecom and others.
On the basis of regions, global web content management market can be segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan, and Middle East and Africa.
North America and Western Europe web content management market is predominantly mature as compared to the other regional market in the global web content management market owing to the fast adoption of technology. Asia Pacific excluding Japan is expected to have the maximum opportunity for the web content management solutions in the forecast period owing to the digitization and high adoption of mobile devices and related services in the countries such as in India. The web content management markets in Latin America, Eastern Europe and Middle East and Africa are expected to witness positive growth in the global web content management market during the forecast period.
Key vendor in the global web content management market include Acquia, Inc., IBM Corporation, Oracle Corporation, Episerver, Adobe Systems Software Ireland Ltd., Open Text Corp., Kentico Software, Automattic Inc., SDL, and Crownpeak Technology.
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