Tartrazine is food coloring synthetic lemon yellow azo dye. Tartrazine is commonly used color globally. It is primarily yellow and can be assorted with dyes to produce various green shades. Most food products containing tartrazine are labeled as “E102” or “tartrazine.” Food coloring or color additives imparts colors when added to food or drink. Certain colors are associated with particular flavors, and the color of food influence the perceived flavor in anything added. Tartrazine as a color additives is added to food to make it attractive, provide color to colorless food, and enhance the naturally occurring color and allow the consumer to identify the product by sight. Products containing tartrazine are commonly used where the consumer expects it to be creamy looking or brown, also included in processed commercial food giving artificial yellow or green color. The frequency of use is more in filling baked goods to give bright yellow color.
Tartrazine market is driven due to large number of applications in food and beverages The properties such as brighter coloring agent than other available natural colorings and greater stability to the product are also the key factors driving global tartrazine market. Substitute for tartrazine having natural (organic) properties such as turmeric, beta-carotene and annatto alternatives can be a major threat to global tartrazine market. Moreover, tartrazine has caused many allergic reaction and side-effects on people which includes migraines, skin rashes, and anxiety. The use of tartrazine can have an effect on childhood behavior, due to increased hyperactivity in children aging 3 to 9 years old, act as a restraining factor to tartrazine market. Another restraint which has led to declining tartrazine market is its use as a cheap alternative to other natural products available in the market.
Tartrazine Market Segmentation By End Use – Food and Beverage, (Deserts, Beverages, Sweet), Medications, (Capsules, Pills, Lotions), Personal care and cosmetics, Other products, (Pet food, Stamp Ink, Crayons)
The global tartrazine is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and Middle East and Africa (MEA). North America region holds relatively higher market share in the global color market. The high consumer demand, the predominance of high growth in R&D and favorable government policies has led North America to dominate overall tartrazine market. Moreover, consumer preference of better appearance and texture of food items and growth in demand for appealing food and beverages products will drive the region more growth over forecasted period. APEJ is projected to show high growth rate in the overall region of tartrazine market. This is due to the attractiveness of food coloring that has led countries like India, China, New Zealand and Australia food industry player to foreseeable future of high growth for food color market. Moreover, the food industry players attribute positive demand due to active and augmentation consumption of food & beverages and ease in government policies, which is driving the region for tartrazine market. Stringent policies imposed by the government on food & beverages industry in Western and Eastern Europe region is expected to see a shortfall in tartrazine market and is further projected to show sluggish growth in near future. Moreover, congress planning to forbid the use of tartrazine as a colorant of food in Peru (Europe) acts as a restraining factor on the tartrazine market. Middle East is an opportunistic market for tartrazine market players. It is attributed to the growing attractiveness for global food & beverages and less imposed policies by the government on the food industry in the region.
Some of the prominent players identified in the global tartrazine market include: GNT International B.V., GFS Chemicals, Inc, Sensient Colors LLC, Cathay Industries, Dynemic Products Ltd., Sigma-Aldrich Co. LLC., sunfoodtech., Shanghai Dyestuffs Research Institute Co.,Ltd., TNC Chemicals Philippines Incorporated.
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