HP driving the digital printing for packaging market by encouraging converters

In May 2017, HP Inc. at their interpack 2017 event announced the continued promotion of digital packaging printing solutions along with new technologies. HP packaging and labels printing are being adopted across the globe with increased customer acceptance, allowing brands and converters to deliver limitless possibilities.

Amcor, a global flexible packaging supplier based in Switzerland, is currently using an HP Indigo 20000 Digital Press at its unit in Ghent, Belgium, for digital packaging printing on a number of flexible materials. Since they installed the press two years ago in 2015, several brands have turned to HP Indigo digital prints supplied by Amcor for diverse packaging needs, according to company data. This installation comes amid rising demand for the HP Indigo Series 4 large format for the purpose of digital printing. First unveiled in 2014, more than 120 presses have been purchased by converters worldwide, with half in 2016 alone. The HP Indigo 6000 series and Indigo 8000 that are included in the Indigo narrow-web Series 3 labels and packaging presses have reached 1200 units alone.

In addition to this, a truly unique brand campaign was recently launched by the South African cream liqueur producer, Amarula. 400,000 special edition bottles are to be released with individualised labels created with HP SmartStream Mosaic variable design and HP Indigo digital print technology. In a manner that perfectly encapsulates what is possible with HP Indigo digital printing, every bottle has a unique elephant name and icon that represents the remaining number of this endangered species on the African continent. The digital printing for packaging market is driven by brands that seek to delight their customers, deliver security solutions, optimise supply chains, and reduce time to market and HP digital printing is one of the best companies that can serve this objective. HP labels and packaging printing has been enjoying double-digit growth for some time now and is the fastest-growing segment in the HP Inc. Graphics Solutions Business.

Shambhu Nath Jha

Shambhu Nath Jha with an experience nearing a decade, has helped over 50 large and medium to small business enterprise to foray into new markets, increase footprint in the existing bucket and understand the nature of the beast. These beasts are the companies that have been primarily engaged in chemicals, material or packaging activities, and encountering challenge either in maintain P&L or staying ahead of their competitors. He has authored over 300 industry research papers consisting critical information such as market growth, total addressable market, serviceable addressable market, market size, forecast, player strategies, market share estimates and winning imperatives along with recommendations. He is also the pioneer of “three slope distributor/off-taker evaluation model” used by several multinational companies to track the performance of channel partners. A consultant by profession, writer by mood and explorer by desire, Shambhu Nath is currently employed with a London based market research and consulting firm as a full time consultant. A few of the industry verticals where he demonstrated his skill includes water and wastewater treatment chemicals, high purity alumina, water purifiers, activated carbon, chloramine filters, bio-based bioplastics, water purifiers, textile chemicals etc.