The skin of infants differs from those of adults in both histological and physiological aspects. The skin of infants is less hairy, thinner and less cornified making it flakey, dry and more permeable to the topical products. Baby oil is essential part of daily skin care in infants and its usage in infants among the infants is expected to rise significantly in the near future. The most popular brands of baby oil comprises of mineral oil of high purity and fragrance without any other harmful trace elements.
Mineral oil is highly moisturizing and does not clogs pores creating a protective layer on the skin thus retaining moisture all day. Baby oil is used for massaging bodies and hair of the children’s which help in stimulating the production of hormone oxytocin in babies thus helping them relax. The global baby oil market is estimated to represent significant growth over the forecast period owing to increasing number of product launches in the baby oil market and continuous demand for such products across the globe.
Baby Oil Market: Market Segmentation, Segmentation and Key Players;
Global baby oil market is segmented on the basis of nature, type and sales channel. On the basis of nature, the global baby oil market is segmented into, organic and synthetic. The demand for organic baby oil is expected to witness tremendous growth Segmentationin the near future attributable to growing trend towards natural and organic products. Consumers across the globe are demanding for products that are natural, without any synthetic and harmful ingredients. Thus launch of baby oil with natural ingredients will fuel the market growth for bay oil products over the forecast period.
On the basis of type the global baby oil market is segmented into, mustard oil, olive oil, almond oil, tea tree oil, chamomile oil, castor oil and others. Olive oil and mustard oil are one of the most popular baby oils used across the globe. Olive oil is mainly used in North American and Asian countries for baby massage while mustard oil is highly popular in Asian countries including, India, China and others. On the basis of sales channel the global baby oil market is segmented into, hypermarkets/supermarkets, convenience stores, specialty stores, e-commerce and other retail formats. Hypermarkets/supermarkets is the largest retail channel for baby’s oil across the globe.
On the basis of region the global baby oil market is segmented into, North America, Latin America, Europe, Asia Pacific and Middle East and Africa. North America and Europe are estimated to account for the largest market share in the global baby oil market attributable to rising urbanization and growing parental concerns towards nurturing their child thus, escalating market revenues in the overall baby oil market. Asia pacific is expected to hold significant revenue share in the overall baby oil market category during the forecast period mainly attributed to growing trend of using mustard oil as an effective baby massage oil.
Furthermore, reasonable price of such oils make them available for lower income group also thus escalating the penetration of baby oil among them creating significant revenue generation over the forecast period. Easy availability of baby oil on retail formats is expected to further enhance the sales prospects of baby oil in the near future.
Baby massage oils are extremely important for their growth and bone and muscle development. An increasingly number of consumers across the globe are suing baby oil products for their children’s growth and development thus contributing towards market growth of baby oil in the near future. Baby oils allows proper nourishment of the skin at the same time allowing them to keep their body moisturized all day. Growing use of plant based natural oil is expected to create effective revenues in the overall market for baby oil. Furthermore, increasing use of hypoallergenic and vegan friendly oils will further push the market revenue generation in the baby oil market. However, growing concerns with regards to the side effects of the mineral oil may hamper the baby oil market growth over the forecast period.
Variety of baby oil have been introduced by the manufacturers and some of the global market players manufacturing baby oil market include Unilever, Johnson & Johnson, Chicco USA, Dabur, Himalaya Drug Company, Mann & Schröder GmbH, NATURE’S BABY ORGANICS., Young Living Essential Oils and others.
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