Global mobile phone cases and covers market is driven by the burgeoning demand for mobile phones all over the globe. High demand for mobile phones has also led to a boom for their cases and covers. Cases and covers are especially designed for protecting the phone against dirt and pollution and also offer features like water resistivity leading to an increased shelf life of mobile phones. Mobile phone cases and covers that increase the convenience of handling for the user are preferred by the consumers. The global mobile phone cases and covers market is highly contingent upon the sales of smartphones across the world. Mobile accessories segment is single handedly dominated by the cases and covers segment and is likely to increase over the forecast period.
Mobile Phone Cases and Covers: Market Dynamics, Segmentation, Regional Outlook and Key players
An increase in the disposable income of individuals is the major factor fuelling the growth of the global mobile phone cases and covers market. Expanding urban population and rising urbanization has led to an increased demand for mobile phones which has further augmented the demand for mobile phone cases and cover. Rising demand from youngsters for mobile cases and covers with striking features is a key factor fuelling the demand of the global mobile phone cases and cover market. Factor restraining the growth of the global mobile phone cases and cover market is the cost of the raw material used in making these cases. Since a lot of local manufacturers are engaged in the production of mobile phone cases and covers, this has led to hampered quality of cases and covers. There is no set benchmark for the quality of these cases and covers which is restraining the growth of the global mobile phone cases and cover market. Selling through e-commerce is a key trend prevailing in the global mobile phone cases and cover market. E-commerce sites have led to an increased earning income for the cases and covers manufacturers. Innovation in the product line in terms of extra protective features such as shockproof case is anticipated to create an opportunity for the global mobile phone cases and over the market.
On the basis of geography, the global mobile phone cases and covers market is segmented into Latin America, Middle East & Africa, and North America, Europe, and Asia Pacific region. Asia Pacific region is leading the global mobile cases and covers market. Rising urban population in the Asia Pacific region is anticipated to increase the demand for mobile phone cases and covers over the forecast period. China is the leading manufacturer of the mobile phone cases and covers. Chinese products rule the market in the Asia Pacific region. India appears to be the largest consumer of the mobile phone cases and covers owing to a large population base and increasing demand of smartphones.
Global mobile phone cases and cover market is highly fragmented with a lot of local manufacturers dominating the market. Key players of the global mobile phone cases and covers market are Griffin technology, Otterbox, Samsung Electronics, Amzer, and MOKO.
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