Custom printed tapes are considered as an alternative solution to the costly printing on cartons. It is the best option for the marketer to emphasize on logo and name of the company. Custom printed tapes turn normal carton into highly visual promotional tools and we can say that it is an economical promoting tools of the company product and brand. Custom printed tapes are also used for the purpose of tamper-proof security. It cannot be broken and released without detection and it warns the recipient not to accept traded goods with a broken seal. Apart from providing security and visual appeal, the custom printed tapes also help in immediate recognition of the package and water resistance to secure the package from the water. Due to these added features, custom printed tapes demand is increasing and its market is expected to register tremendous growth during the forecast period
Growth in demand for custom printed tape market is expected to remain stable for various reasons. Firstly, the quick rise in the printing industry along with the demand for attractive packaging, product differentiation, and technological advancements are the key drivers for the growth in the custom printed tape market. In addition, the rise in the e-business positively affects the growth of the custom printed tape market because it is used for the packaging of boxes. Custom printed tape is used in a wide range of applications, such as striping of goods, brand enhancement, and customized printing. In addition, printing on tapes is more convenient than printing on boxes and other materials. This is also one of the key factors contributing to the growth of the global custom printed tape market. The demand for custom printed tape is rising due to the packaging of various goods for shipping and logistics. The increasing shipping and logistics of the products through e-commerce is also fuelling the demand for the custom printed tape. The restraint which may resist the growth of the custom printed tape market is the higher cost of the high-quality printing.
The custom printed tape market is segmented on the basis of thickness, material, and end-use industry., On the basis of thickness, the custom printed tape market is segmented into –, Up to 40 microns, 40 to 70 microns, 70 to 100 microns, Above 100 microns, On the basis of material, the custom printed tape market is segmented into –, Polyethylene (PE), Polypropylene (PP), Polyvinyl Chloride (PVC), Bi-axially Oriented Polyethylene Terephthalate (BOPET), Others, On the basis of end-use industry, the custom printed tape market is segmented into –, Food & beverages, Agriculture, Electronic, Textile, Construction, Others
Custom printed tape market has been segmented on the basis of the region into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and Latin America. Among these regions, North America and Europe are expected to collectively dominate the market throughout the forecast period. However, many tape suppliers and converter companies are investing in Asia Pacific to tap the demand and potential of the custom printed tape. Latin America and Middle East & Africa are expected to witness slow and steady growth during the forecast period. In North America, Europe, and Asia Pacific, Europe is expected to create maximum incremental opportunities in terms of revenue for companies involved in custom printed tape. However, China and India based tape manufacturers are looking to make most of the opportunity offered in terms of revenue from the global custom printed tape market.
Few of the key players identified across the globe in the custom printed tape market are Uline, Inc., Mas Corporation, 3M Company, Sonoco Products Company, Custom Tapes, Inc., UK Industrial Tapes Ltd., Watershed Packaging Ltd, POLI-TAPE Klebefolien GmbH, etc.
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