Aesthetic Medicines and cosmetic surgery is a developing clinical subspecialty and field in scientific research which comprises all kind of medical procedures whose purpose is to improve the physical appearance and satisfaction of the patient including all non-invasive and minimally invasive cosmetic procedures. Aesthetic Medicine and Cosmetic Surgery is an exciting field and a new trend in modern medicine. Nowadays, people not only want to be healthy as well as want to live the life at fullest, wants to look fit and also to reduce the effects of normal aging. Aesthetic medicines and Cosmetic Surgery focus on refining cosmetic appearance through the treatment of conditions like skin laxity, scars, moles, liver spots, cellulite, skin discoloration, excess fat, unwanted hairs and spider veins. These aesthetic medicine and cosmetic surgery procedures are very elective and are implemented on patients who does not suffer from any sickness.
Today, the need for selective aesthetic medicine and cosmetic surgery procedures by healthy consumers looking for the improvement in their appearances and minimize the visible signs of aging is very large. Aesthetic Medicine and Cosmetic Surgery can be done in areas of head, neck and different areas of the body. The application of cosmetic surgery includes facial contouring, breast enhancement, body contouring, facial rejuvenation and skin rejuvenation. International Society of Aesthetic Plastic Surgery (ISAPS) performed an international survey on cosmetics according to which, worldwide 9,645,395 surgical procedures and 10,591,506 non-surgical procedures were performed in 2014.
Awareness regarding the availability of minimally invasive procedures and products as well as the effective cost are driving the aesthetic medicine and cosmetic surgery market. Anti-wrinkle products segment is expected to show significant growth in forecast period due to increasing aging population. Some of the factors like lesser side effects, an increment in healthcare expenditure and better results are expected to drive the aesthetic medicine and cosmetic surgery market. However, poor reimbursement structures and potential health risks associated with the procedures can hamper the growth of the aesthetic medicine and cosmetic surgery market.
According to the Central Intelligence Agency World Fact Book, in 2014 China’s total population nearly, 47.2% aged amongst 25 to 54 years which is expected to boost the revenue of aesthetic medicine and cosmetic surgery market. Aesthetic Medicine and Cosmetic Surgery found new life in fat grafts found in orthopedics as compatible long-term fillers to flesh out wrinkles in aging faces. According to the International Survey on Aesthetic/Cosmetic Procedures Performed in 2014 percentage of women involve in total surgical procedures is 85.5% and men are 14.5%, and proportion of women in the non-surgical procedure is 86.3%, and men are 13.7%. However with the improvement in the employment rate in emerging markets the demand for aesthetic medicine and cosmetic surgery in the forecast period.
A geographic condition regarding for aesthetic medicine and cosmetic surgery market, it has been segmented into five broad regions: North America, Latin America, Europe, and Asia-Pacific excluding Japan, and the Middle East & Africa.
North America represents the largest aesthetic medicine and cosmetic surgery market followed by Europe due to advanced Healthcare Infrastructures and advancement in medical and surgical techniques. Expanding Urbanization as well as an increase in disposable income, the presence of technologically advanced products, cheaper treatment cost and the presence of skilled professionals in Asia-Pacific region results in elevation of aesthetic medicine and cosmetic surgery market.
Some of the key players in aesthetic medicine and cosmetic surgery market are Allergan, Inc., Alma Laser, Cynosure, Galderma S.A., Lumenis, Johnson and Johnson, Solta Medical, Inc. and Syneron Medical Ltd.
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