Technological innovations in automobile industry is continuously resulting into adding new features to the automobiles to reduce road accidents and increase driving safety. Increasing number of fast moving vehicles on the road and development of highways and expressways is driving the need for safety systems such as smart seating systems, lane departure warning system, among others. The appearance of next generation seating system, also known as the smart seating offers an expedient driving experience for the driver as well as passenger. These systems are devised to offer a comfort area while driving. It does so by the integration of a variety of factors including adaptive positioning, behavioral dynamics, and personalization requirements. The seat material is primarily made up of smart textiles which has the ability to measure various physiological characteristics including the breathing rate and heart rate and. smart seating systems are programmed to sense signs of exhaustion in the person (especially drivers) and alerts the driver promptly thereby preventing a huge number of road accidents each year.
The global automotive smart seating systems market is likely to experience a double digit growth during the forecast period. Over speeding and fatigue are one of the main causes for road fatalities. The use of smart seating systems curb unnecessary speed, and alerts the driver, thereby curtailing road accidents. The United Nations’ Agenda for Sustainable Development set a target to decrease the number of injuries and deaths from road traffic by fifty percent by the year 2020. If automotive smart seating system is integrated with efficient ADAS systems including anti-collision systems, they will have the ability to curb road accidents by limiting vehicle speeds. This will, in turn, boost the growth of the smart seating systems market during 2016 to 2025.
According to a report published in the World Health Organization in 2016, Around 20-50 million people suffer from non-fatal injuries in road crashes in the world per year, and it has been proved that with the usage of the right safety systems, this number can be successfully brought down. Increasing road accidents along with growing awareness about road safety are likely to drive the growth of the global smart seating systems market. Furthermore, increasing demand for automobile and stringent regulatory policies in regard to road safety as well as obligatory use of warning system are anticipated to fuel the demand for smart seating systems in the coming years. Nonetheless, integration of smart seating systems may increase the overall cost of the vehicle. Hence, this may act as a restraining factor for the growth of the overall market.
The global automotive smart seating systems market can be segmented on the basis of end user and region. The market can be divided on the basis of end user into original equipment manufacturer (OEM) and aftermarket. The OEM segment is likely to constitute the major share of the global smart seating systems market. The global smart seating systems market can be segmented into five regions namely North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Europe is likely to account for the maximum share in the global automotive smart seating systems market. Stringent regulatory framework, rising demand for automobiles with advanced safety features such as smart seating systems, lane warning system, and power-assisted steering are some of the factors that are likely to boost the growth of the market in this region over the forecast period.
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The global automotive smart seating systems market is categorized by the presence of a limited number of players as well as regional vendors. Regions such as Europe and North America consists of many players that operate globally and locally. Some of the major players operating in the global automotive smart seating systems market are Johnson Controls, Magna International, Faurecia, Lear, Continental, and DURA Automotive Systems.