With increasing health conscious behaviour among the consumers, a transition in diet pattern is being observed across the globe. Paleo diet also known as caveman diet is an ancestor dietary regimen. The paleo diet focuses upon nutritious and healthy diet which is low on carbohydrates, gluten free, protein and fibre rich diet.
Meat, vegetables, fruit form the pillar of this diet. Dairy products, refined sugar and processed vegetable oils are being eliminated from the diet. Paleo diet provides various health benefits apart from imparting fitness. Paleo food products are minimally processed food which are healthy without compromising on taste and also provides sufficient amount of beneficial omega 3 in form of essential fatty acids and DHA.
Global Paleo Food Products Market Overview, Drivers and Restraints, Segmentation, Region wise Outlook and Key Players:
Rising health concerns coupled with adoption of healthy and nutritious diet is expected to propel the growth of paleo food products market. Paleo food products offers various health benefits apart from weight loss such as improves the body metabolism, better sleep, decrease in degenerative and autoimmune diseases such as cancer, Parkinson’s disease among others. Increasing incidence of lifestyle diseases such as diabetes, obesity, hypertension has led to transition in the diet pattern of the consumers.
Apart from aforementioned health benefits, paleo food products helps to improve blood lipid levels, improves bone and joint health and helps to enhance immune system. Therefore, broad spectrum of health offerings is driving the market for paleo food products. Moreover, paleo food products are not only healthy but are also regarded as convenience food which is widely accepted in the busy lifestyle of the consumers. Thereby, spurring the market growth of the paleo food products. Rising demand for gluten free products is also supporting the growth of the market. Children snack food is considered to be white space for the paleo food manufacturers as parents are focusing upon the products that provides adequate nutrient intake without compromising the health quotient of their children. Hence, providing opportunistic platform.
However, due to lack of awareness among the consumers regarding the paleo food products in many parts of the world, may hinder the growth of the market. Moreover, with increasing vegan population, consumers are more inclined towards vegan based products rather than paleo diet which may further restrain the market of paleo food products.
On the basis of food products, paleo food products market is segmented into: Meats, Vegetables, Oils/Fats, Seafood, Fruits, Nuts; On the basis of sales channel, paleo food products market is segmented into: Modern Trade, Online Sales, Neighbourhood Stores, Other Retail Formats; On the basis of application, paleo food products market is segmented into: Nutritional bars, Snack food, Sauce, Others.
The global paleo food products market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), Japan, Latin America and North America. North America is considered to be largest market for paleo food products. Various food manufacturers are focusing upon new product launches especially in the paleo snack food in North America which is expected to propel the market growth.
Moreover, rising health concern among consumers is also expected to fuel the market growth. Western Europe is also expected to record sustainable growth in the market. With changing dietary pattern and adoption of lean diet among the consumers is expected to spur the growth of paleo food products. Market in Asia Pacific region is yet to explore the opportunities in the paleo food market as lack of awareness, coupled with micronutrient deficiency in many parts of the region, focus towards such products would require time to gain traction.
Some of the prominent players identified in the global paleo food products market includes: Paleo Nordic AB, Steve’s PaleoGoods, Primal Food Limited., The Paleo Foods Co, Modern Food Brands, Paleo Jerky GmbH, Caveman Foods LLC, Paleo Passion Foods, LLC.
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