Energy efficiency in cellular networks is a worrying factor for the cellular operators, particularly for maintaining profitability while simultaneously reducing the overall environmental impacts. Standardization authorities and network operators are motivated by the emerging trends of achieving energy efficiency in cellular networks which will benefit them in exploring future technologies endlessly, and also help them in the customization of the entire network infrastructure. To achieve this, green communication technologies are preferred and deployed on a large scale. Businesses and individuals will be assisted in power consumption reduction as well as minimizing the operational costs of organizations by adopting green communication technologies. For emerging operators that are seeking ways to boost their monitoring capabilities, the take-up of green communication technologies is important. Green communication technology essentially helps in visualizing the power consumption possibilities to choose the level of energy savings and calculate the estimated savings.
Leeway and Hurdles in Green Communication Market
In the past few years, there has been rapid growth in the global market for green communication. In telecom and IT industry, new developments are being assigned to accelerate the demand of green communication technology. According to Transparency Market Research, a steadfast expansion of green communication market will lead to the betterment of energy efficiency of environmentally amicable batteries, management of inexhaustible energy sources, and smart management of the power systems. In addition, to reduce electronic waste from useless computing equipment, which is dynamical to the market, the utilization of green communication technologies is being made mandatory according to several government regulations.
Green communication and networking technologies get to the terminal point of adoption considering how the capital investment remains to be in bulk and how telecom companies are less aware on the benefits of green communication technology. In addition, the growth of global green communication market is suppressed due to the inconsistency in information available on green communication technologies across existing data centers and high maintenance price. Lucrative opportunities for the development of green communication market include cost minimization for datacenter operations and providing green communication at minimal cost.
Key Segments of Green Communication Market
The segmentation of the global green communication market is done on the basis of services, verticals and geographies. The green communication market is categorized into energy efficiency, inexhaustible energy solutions and energy usage on the grounds of the services provided. High demand for cost-effective networking and technologies and merchandise makes the energy efficiency services preferable.; The market is divided into banking, financial services and insurance (BFSI), IT and telecommunication, public sector, retail, manufacturing, healthcare, etc. on the grounds of various verticals.; The global green communication market is primarily segmented into five key regions, namely; Europe, North America, Latin America, APAC (Asia Pacific), and MEA (Middle East and Africa). The market is expected to be dominated by North America owing to the constant development of telecommunication and IT Industry in this region. Furthermore, on the account of the progress in technology and larger development of infrastructure in the APAC countries, namely; India, Japan, South Korea and China, the green communication market is anticipated to experience the fastest development in the APAC region.
Key Players in Green Communication Market: The competition deepens with the many local players shifting towards specialized manufacturing in the global green communication market. Therefore, the market turning to be highly challenging to the big players as well as new entrants. Global green communication market has witnessed presence of companies namely; Ericsson, Huawei Technologies Co. Ltd., Alcatel-Lucent S.A., Juniper Network, ReliOn, Inc., Nokia Siemens Networks, Tellabs, Inc., Cisco Systems, Inc., ZTE Corporation, Sk Telecom, Sprint Corporation, and Datang Mobile Communications Equipment Co., Ltd.
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