3D audio is a virtual reality of the natural standing of sounds for countless applications including virtual environments, games, sound stages and video presentations. 3D audio (three-dimensional audio) is a mix of sound effects which are performed on audio produced by devices such as speakers and head phones. 3D audio is new technology which allows the listeners to perceive the sound coming from a distinct place. 3D audio is also called as binaural audio as it provides a sensation of being in a same zone of artists or instruments. The traditional recording processes used are stereo and mono. The mono method requires single microphone to record the sound whereas stereo method uses two microphones to capture the sound. A binaural recording uses stereo method, the microphones process and capture the sound as it would be heard by human ear. The effect is best experienced over headphones, with a strong difference between right and left perceptions. When this process is done with high-quality headphones and microphones, the outcome is highly effective. This creates an illusion which is called as three-dimensional audio and it is different than the surround sound. A 3D audio offers more expansive and standard experiences as compare to its visual counterpart. The audio world is currently in a reevaluation stage due to the integration of 3D audio technology.
The adoption of 3D audio technology is growing rapidly due to the high quality standards and effective features which improves the sound quality. 3D audio has various salient features such as stereo widening effect which helps to create illusions and spatial stereo enhancement. All these features have increased the popularity of 3D audio technology. There are various factors which are driving the market, one of these drivers is the increasing applications of virtual reality. The factor which is accelerating the market of 3D audio is the increasing demand for low Mhz constrained applications. Since, the 3D audio is well equipped when compared with other surrounding sound technology and also supports all the important sampling frequencies including 48 kHz, 32 kHz and 44.1 kHz. The acceptance ratio of the virtual reality and 3D audio for enhancing natural sound experience and visualizations of the end users is very high in current market. However, to work on a 3D audio project the engineers need advanced equipment amplifiers, mixers for monitoring sound outputs and multichannel loudspeakers and this factor is expected to restrain the market growth. 3D audio is also used for multiple interactive applications such as linear productions, 360° films, virtual reality and games.
The 3D audio market can be segmented by applications, platforms, end-users and region. On the basis of applications the 3D audio market can be segment into gaming and virtual reality. Based on the platforms, the market is segmented into ARM and NXP. On the basis of ARM the 3D audio market is further segmented into ARM9 and ARM11. Based on the end users the market is segmented into retail, media & entertainment, education and others.Geographically, 3D audio market is segmented into North America, Europe, Asia Pacific, Middle East and Africa and South America. North America is expected to experience high growth of 3D audio market as compare to other region due to the higher adoption of the technology. The US and Canada are major markets for 3D audio technologies.
The major manufacturers and service providers in the 3D audio market are OSSIC, SAN DIEGO, Dysonics, Auro, VisiSonics, RealSpace, Sennheiser, Dolby Labs, AllGo Embedded Systems Pvt. Ltd, 3daudio, Waves Audio Ltd, and Jabra.
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