Consuming Frozen Food to Reduce Food Waste

Using or consuming frozen food may lead to the less food waste by consumers, according to a study by Wageningen University & Research. An online survey was conducted including potato products, seven types of vegetables, fish, berry fruit and ready-to-eat meals. It was found that the discarded volume for frozen food was very less as compared to fresh food. However, the quantity of carrots, peas and unbuttered fish discarded whether in form of frozen, preserved or fresh foods was the same.

It was also found that consumers prefer storing fresh products in the fridge to consume it later. Around a quarter of food for consumption is lost in the distribution chain. Hence, by creating awareness among consumers about buying, storing and cooking food can decrease the amount of food wasted.

Meanwhile, another study has also found that consumers eating frozen fruits and vegetables have increased intake of key nutrients such as fiber, calcium and potassium. Consumers tend to eat more while consuming frozen fruits and vegetables. Also, adults who consume frozen foods have healthy Body Mass Index (BMI). According to the Natural Resources Defense Council, around 40% of the food produced in the U.S. every year is never consumed. Leading players in the frozen food industry are coming up with new strategies to reduce food waste, in some cases, frozen food waste from industry is also being used as animal feed.

Processed food manufacturers are also trying to reduce wastage by offering frozen fruits, vegetables and other products including or maintaining same vitamins and minerals as in the fresh equivalent. Moreover, the convenience offered by frozen fruits and vegetables, by eliminating the preparation time is also driving the demand for frozen fruits, vegetables and other products.

According to the upcoming report by Future Market Insights (FMI), the frozen food market in Egypt is expected to witness growth due to the shift in consumption pattern. The sales of frozen meat has also increased due to the rising cost of fresh meat owing to more demand and less supply. The frozen food market is also expected to experience robust growth in Saudi Arabia and Egypt. Due to the fact that frozen food in Saudi Arabia is more affordable than fresh food and is also low in terms of fat than fresh food, the demand for frozen food is expected to increase. Hypermarkets and supermarkets have also emerged as the biggest distribution channels, contributing to the significant growth of frozen food market.

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Ankush Nikam is a seasoned digital marketing professional, having worked for numerous online firms in his distinguished career. He believes in continuous learning, considering that the digital marketing sector’s rapidly evolving nature. Ankush is an avid music listener and loves to travel.