Cider and Perry are made from the fermentation of the juices of apples and specially grown varieties of pears, respectively, they are alcoholic beverages usually having 6 % to 8.5 % alcohol and retain some carbon dioxide, so that they have ‘fizz’, much like beer. Commercially available Perry drink is also sometimes referred as ‘pear Cider’. Pear Cider and Perry drinks are both made from fermentation of pears, with no other similarity. Pear Cider drink can be made with imported pear juice or concentrated and can include some quantity of apple juice in the final drink.
The main difference between pear Cider and Perry is that pear Cider drink can use the juice from edible pear varieties like ‘conference pears’. Proper Perry, on the other hand, is made only from proper Perry pears. Cider and Perry drink is the fastest growing market in the drink industry and has been considered by old and young of both genders to be the preferred draught and packaged drink. The market has now opened up to broader consumer spectrum from quality pursuing to value seeking drinkers and comprised of many well-known & high quality brands producing drinks in many flavors. The demand for craft beers has also spilled over to Cider and Perry increasing the premium offerings of the consumers. The craft Ciders are gaining popularity with more apple producers producing small scale Ciders in traditional and non-mechanized ways.
The growth rate of Cider drink market is driven by the introduction of mass market brands providing Cider drinks at much lower prices than branded Cider drinks. Also current economic situation and mature markets such as U.S & Australia are also driving the growth of the market. The consumers in these mature marketsare seeking for beer alternative which represents huge opportunity for Cider and Perry drink. Market innovation mixed with product innovation is also boosting the overall market for Cider and Perry. The major challenge for drink makers in the Cider and Perry market is to raise product awareness and to distinguish their product from sparkling wine.
Tart and fruity Cider drinks are acting as an alternative to strong craft brews in ‘brew pubs’ where they make their own beer, brew pubs now like to offer Cider drink on tap and in bottles. Cider drinks are now readily offered as companionproducts through similar channels such as bottled product or in bulk ‘keg’ containers.
The global Cider and Perry market can be segmented on the basis of product type, trade type and by geography. Based on product type the market can be segmented as traditional Draught Cider, packaged Cider and keg Cider. Draught Cider covers the largest market share and is expected to grow in the forecast period. The segmentationbased on trade includes off trade and on trade. Geographically, the global Cider and Perry market is segmented into seven key regions: North America, South America, Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan, and Middle East & Africa.
Some of the major players identified across the global Cider and Perry market are Crispin Cider Company, WOODCHUCK CIDER, Louis Dupont, Ace Cider, Aspall, BROTHERS DRINKS CO. LTD, SOMERSBY, SONOMA BEVERAGE WORKS, Merchant du Vin, Samuel Smith Old Brewery (Tadcaster).
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