High-end indoor signage refers to highly sophisticated indoor sign boards that are used to emphasize the feeling of a space. Growing competition in every industry has led to their increased deployment for brand enhancement and for creating an impression on clients and customers. High-end indoor signage such as indoor acrylic signs, wall signs, door signs, 3D lettering, hanging signs, engraved signs, dry erase signs, LED signs, decorative graphics, digital posters, flashing boards and changeable message boards are increasingly used for exhibition stands, company logo, pop up stands, custom signage, conference backdrops, corporate branding installations, and graphics display boards in different sectors including corporate, healthcare and industrial among many others. With latest technology and wide range of materials available, exclusive, superior quality, and a variety of high-end indoor signage types are readily available in the market to choose from.
Business image enhancement and advertising or promoting help to the business are the factors driving the high-end indoor signage market. Indoor signage is as important as outdoor signage as it provides direction to the clients/customers by emphasizing its products and services. Moreover, it represents goals, values, and mission of the company, thus showcasing a professional outlook. However, apart from developing professional outlook, high-end indoor signage is expected to improve customer relations and employee efficiency and satisfaction in future for companies across the world.
Threats affecting the high-end indoor signage market is the lack of awareness that it can increase brand recognition and the high cost associated to high-end indoor signage. However, these days, sectors such as corporate and industrial are shifting towards comparatively low cost indoor signage displays to represents goals, values, and mission of their business.
New opportunities that are expected to signal growth to high-end indoor signage market include the increasing demand from small and medium enterprises across the world. Small and medium enterprises are largely implementing high-end indoor signage solution to help its business to convey information about their business, draw attention to promotions and stand apart from competition. Thus, small and medium enterprises are anticipating high-end indoor signage to be an essential component of the company’s overall marketing strategy in the forthcoming future. Apart from adoption of indoor signage in small and medium enterprises, digital indoor signage solutions such as LCD and LED are expected to witness significant growth in the near future especially in corporate, media and entertainment and real estate sectors among others.
High-end indoor signage market can be segmented on the basis of offerings, size of enterprise, industry vertical, and geography. The offerings segment can be further classified into posters, backlit graphics, display panels, and self-adhesive graphics. Display panels can be sub-segmented into liquid crystal display (LCD) display, organic light emitting diode (OLED) display, and others. On the basis of size of enterprise, high-end indoor signage market can be segmented into small enterprise, medium enterprise, and large enterprise. On the basis of industry vertical, the high-end indoor signage market can be segmented into corporate, government, media & entertainment, healthcare, industrial, education, banking, financial services and insurance (BFSI), retail, real estate, and others. The others segment comprises of residential, transportation, and hospitality among others. On the basis of geography, the high-end indoor signage market can be segmented into North America, Europe, Asia Pacific, Middle East and Africa and South America.