In reality user experience does not start with turning products on for the first time, it starts with customer picking up the box in a store. Therefore, appealing and efficient packaging is the need of the hour. A good packaging can help in marketing and driving the sales. Electronic industry is one of the largest industrial sectors worldwide with a market value of 3.5 trillion Euros in 2013 (Source: ZVEI) and expected to grow at a rate of 6.5% annually. Asia alone holds the market share of more than 50%. Consumer electronic products are used in day to day life e.g. refrigerators, washing machines, video & audio players, mobile phones etc. It is estimated that, phone companies will ship approximately 350 MN cell phones in first quarter of 2017 according to plc. report. Consumer electronics goods have to be protected from electro static discharge (ESD), UV light, dust, scratches and any other physical damages.
Increasing applications of electronics in medical, life science, entertainment, luxury and other sectors is driving the global consumer electronics market, which in turn drives the global consumer electronics packaging market. The breakthrough technologies like Internet of Things (Iota) are driving the demand for smart and efficient electronic devices. Consumer electronic products need high safety packaging, because they may create sparks and fire in home or office premises. Lead, cadmium, mercury and other hazardous materials present in these electronic products are harmful when they got damaged or expired. So these products has to be packed very well in advance. Changing temperature profiles across different geographic locations demands the efficient and high thermal insulated packaging. To protect the large white goods like refrigerators and washing machines from scratches and damages while shipping for long distances in supply chain, these have to be covered by thick foam covers. Printed areas and labels on these products have to be protected from some protective coatings, shrink films or stretch wraps. More than 85% of the consumer electronics packaging products are disposable so manufacturers of consumer electronics demand for optimization in weight reduction, shipping space and packaging cost. Consumer electronics packaging manufacturers are investing a lot in research and development for innovative packaging products.
Consumer Electronics Packaging: Market Segmentation: The global consumer electronics packaging market is segmented on the basis of product type, material and end use. On the basis of product type, the global consumer electronics packaging market is segmented into blister packs, thermoform trays, conductive bags, ESD bags, corrugated boxes, rigid plastic containers, transportation cases & boxes and others. On the basis of material type, the global consumer electronics packaging market is segmented into paper & paperboard, plastic (HDPE, LDPE, PP, PVC, PET), and others. On the basis of end use, the global consumer electronics packaging market is segmented into white goods (refrigerators, washing machines, etc.), communication devices (Bluetooth, cell phones, telephones, laptops and desktops etc.), entertainment (audio & video players, TV, LCDs, CRTs, etc.), home-office activities (desktop computers, printers, paper shredders, remote car controls, etc.) and others.
Consumer Electronics Packaging Market: Regional outlook: Consumer electronics packaging market has been segmented on the basis of region into North America, Latin America, Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ), Middle East & Africa (MEA), and Japan. Consumer electronics packaging market in APEJ is expected to be the fastest growing market due to growing production of electronic devices. Matured markets like China, South Korea and ASEAN dominate the region. North America is one of the largest consumer of consumer electronics devices. Western European region is expected to be in second spot globally by production, but the region may lose its position due to shifting of manufacturing operations to cheap economies like India, China, ASEAN, and Mexico. In Latin America and MEA regions, the penetration of consumer electronics packaging is expected to gain some traction during the forecast period. The main drivers contributing to this fact are growing penetration of electronics in infrastructure development, irrigation, healthcare and automobile industry.
Consumer Electronics Packaging Market: Key players: Some of the players in the global consumer electronics packaging market are JJX Packaging LLC., Neenah Paper Inc., JOHNSBYRNE Company, Doran Manufacturing Company, Store Enso Packaging, Print Corporation and Empire Packages (P) LTD.
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